Weekly News Roundup: TikTok Game Breaks Records, Brussels Draws 70K, and Padel vs. Pickleball
News You Can’t Miss This Week!
This week in Padel Mecca, the game continues to break boundaries with viral campaigns, epic tournaments, and new tech-driven trends. From Mashreq’s record-breaking TikTok game to the heated rivalry between Padel and pickleball, the sport’s global reach is expanding fast. Plus, we’re spotlighting some of the biggest names and events making waves this season. Let’s dive in!
SMASHREQ TikTok Padel Game Shatters Records
Mashreq’s SMASHREQ AR game on TikTok has broken records, becoming the platform’s top AR hit. Outperforming more than 40 games launched over the past two years, SMASHREQ reported 230 million impressions, 42 million clicks, and a 200-second average dwell time — 143% above normal. The campaign was designed to strengthen Mashreq’s image in the sports and wellness space and connect with younger audiences through Padel-themed digital engagement. Notably, top UAE and Egyptian Padel players helped fuel the buzz by promoting game challenges.
- Read more on Foot Boom
Which Padel Racket Should You Use in Summer? Keepadel Has the Answer
As temperatures rise, players should consider switching rackets for better performance. Madrid-based Keepadel recommends semi-hard models to adapt to the heat-softened rubber that leads to greater ball output but less control. Their top picks for the summer are the Bullpadel Hack 02, Siux ST3, and Babolat Technical Viper Juan Lebrón — each offering stronger control for outdoor play.
- Read more on Foot Boom
70,000 Fans Expected at Brussels Premier Padel Tournament
The fourth edition of the Brussels Premier Padel Tournament has turned into a major attraction, with 70,000 fans expected across the week. Despite early rumors of a boycott over rule changes, top 100 players showed up in full force at the €262,250 event. Belgian local heroes, along with tributes to Padel icon Fernando Belasteguín, have helped the event at the Gare Maritime buzz with excitement.
- Read more on Foot Boom
Football Legends Dive Into Padel at Monaco’s Padel Best Village
Monaco’s Padel Best Village welcomed football icons like Sebastien Frey, Vincent Candela, Nelson Dida, and Fabio Quagliarella for a celebration of sport and camaraderie. As the crossover between football and Padel grows stronger, players shared how the sport’s friendly, VIP-style atmosphere and competitive spirit have drawn them in — both on and off the court.
- Read more on Foot Boom
Pickleball vs. Padel: What’s the Difference?
With both sports growing globally, Pickleball and Padel continue to compete for attention. The two sports differ in court size, scoring systems, rules, and equipment. Pickleball’s smaller courts and distinctive “Non-Volley Zone” contrast with Padel’s larger, wall-enclosed arenas and strategic play style. The type of ball, paddle, and overall gameplay strategy also varies, making each sport a unique experience in the racquet sports world.
- Read more on Foot Boom
Video of the Week
Check out these highlights from the SEMI Final of the Qatar Premier Padel! (MEN)
From Mashreq’s groundbreaking TikTok campaign to the growing rivalries making waves in the global scene, the sport is taking the world by storm. At Padel Mecca, we’ll keep you updated on everything new. The future is unfolding right before our eyes — and you won’t want to miss what’s coming next!
See you in the next edition!
🔥 What do you think lies ahead for the future?